LSD Framework
Field Notes Co.

A small studio for a careful problem.

Mission

Why we are here.

We believe most brand work is over-styled and under-considered. We make brand systems that hold up when the marketing team rotates, the product changes, and the founder gets bored. That is the entire pitch.

Team

Six of us.

  • Plover Hexstrom · Founder · ten years at Pentagram
  • Plover Hexstrom · Brand strategy · ex-Wolff Olins
  • Marisol Vega · Type design · ex-Commercial Type
  • Plover Hexstrom · Brand systems · ex-Mucca
  • Plover Hexstrom · Motion · ex-Buck
  • Penny Court · Studio manager
Offices

Two places.

Copenhagen. Strandgade 27, second floor. Five of us most days.

New York. A small room above a tailor in Williamsburg. One of us, Tuesdays through Thursdays.

Have a brief?

We respond to every inquiry. It might take a week.

Send a brief