Wordmark
Primary logo. Use on all external-facing surfaces.
Internal handbook · v3.2 · May 2026
The Sable brand handbook.
For internal teams, contractors, and partners. Bookmark this page.
1. Logo
Wordmark and monogram.
Monogram
Use only when wordmark cannot fit. App icon, favicon, watermark.
Clearspace. Always preserve clearspace equal to the height of the "S" on all sides.
Minimum size. Wordmark: 80px digital, 20mm print. Monogram: 24px digital, 8mm print.
2. Color
Eight-step ramps.
3. Typography
Display + Body.
Display 5
Display · 64/68 · 200
Display 3
Display · 36/42 · 300
Body — the quick brown fox jumps over the lazy dog, and then it sits down to think about what it has just done.
Body · 18/28 · 400
4. Voice & tone
How we sound.
Plain
Short sentences. Active voice. Specific nouns. "We shipped X" beats "X has been released".
Warm
We are people writing to people. Contractions are fine. Jokes are fine when they fit.
Honest
When something breaks, we say so. When something works, we let the data say so.
5. Components
Brand components.
Buttons
Primary, ghost, outlined. Never invent a fourth variant without a brand review.
Chips
Solid for active state. Outlined for inactive. Info, OK, warning variants.
Cards
Default, feature, solid, outlined, highlight. Same shadow language across the system.