Engagement cost
$84,000 for 6 weeks of analytics work and 2 weeks of in-product changes.
Case study · BorrowKit
$4.2M of new ARR in 90 days, attributed to one funnel change.
$4.2M
New ARR · 90 days
+38%
Trial → paid conversion
14×
Return on engagement
21 days
From signal to ship
The signal
A 12-second drop-off nobody had noticed.
Buried in BorrowKit funnel data, we found a 17% drop on the third trial day, specifically among users who had completed onboarding but not yet invited a teammate.
The fix was a single in-product nudge. The lift was disproportionate.
Funnel, before and after
SIGN-UP → ACTIVATION → INVITE → CONVERT
BeforeAfter
ROI breakdown
90-day return
$4.2M in new ARR. Direct attribution via cohort matching.
Effective multiple
50× engagement cost. Documented in a 14-page methodology appendix.
"Pivotline did not redesign our funnel. They found the one screen that mattered, and we shipped the fix in a sprint."
Plover Hexstrom · COO, BorrowKit
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