Brand identity
Wordmark, palette, motion, voice — the long-life version, not the launch-day version.
Independent designer · Berlin
Brand systems for products that don't shout.
I help founders find a quiet, durable visual language — and the operating system to keep it consistent as the team grows.
Selected work · 2024
Six recent engagements.
About
Twelve years across studios, consulting, and product.
After eight years at IDEO and three running design at Tincture, I now work solo on a small number of long engagements per year. I care about systems that outlast launches, and brands that get more themselves as a team scales.
Clients range from seed-stage founders to public companies. Engagements run 6–14 weeks.
Services
Three things I do well.
Design system
A token-aware library your team will still love in two years.
Marketing surfaces
Site, deck, sales collateral — built once, maintained by your team afterwards.
"Quiet, strategic, durable.""The fastest brand refresh we've ever done.""Three years on, still ahead of our scale.""Hire her before she gets booked out.""Quiet, strategic, durable.""The fastest brand refresh we've ever done."
Open for Q3 engagements.
Two slots remaining. 45-minute intro calls are free.