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Strategy doc (40 pp)
Audience, positioning, voice, and visual principles — written in plain language, not jargon.
Service · brand strategy
A brand operating system, built in 8 weeks.
For seed-to-series-B teams who've outgrown the launch identity and need a system that scales with them.
Live preview
What you get
Three deliverables, one operating system.
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Identity system
Wordmark, palette, typography, motion. Every asset comes with a documented intent.
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Activation toolkit
Templates, examples, and an operating handbook for your team to keep the system alive.
Our process
Four phases, eight weeks.
Discovery
Two weeks of interviews, audits, and competitive deep-dives. We come out with a written hypothesis.
Direction
Three directions, one chosen. Stakeholder check-in mid-week, decision Friday.
System
Three weeks of building the actual system. Components, motion, examples.
Handoff
Workshop, toolkit, and a 90-day check-in built into the engagement.
Recent case study
Voltlane · Series A brand rebuild
After three product pivots in 18 months, Voltlane's identity no longer fit the company. We rebuilt it in 9 weeks — from positioning through the new website launch.
+38%
demo conversions
9wk
end-to-end
2.4x
press coverage
"They didn't redesign our logo. They rebuilt the way we talk about ourselves — and the logo followed."
Plover Hexstrom · CEO, Voltlane
FAQ
Questions, answered.
What's the typical investment?
Engagements start at $48,000 for a focused brand sprint and scale up to $180,000 for full strategy + system + launch.
Who do you work best with?
Founders or design leaders with executive air cover, ready to make decisions weekly. We don't do design-by-committee.
How fast can you start?
Typically 3–5 weeks out. We occasionally have rush availability — ask.