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Case study

A deep-dive client outcome scene — animated stat-ring hero, scroll-driven before/after slider, 3-up counter row, a scroll-pinned four-phase process timeline, a customer quote with portrait, and an 8-bar results chart that ticks in on visibility.

ATLAS Robotics

From 14-week design cycles to 9-day ship cadence.

When ATLAS adopted LSD, their marketing team stopped waiting on engineering for every landing-page tweak. We migrated 47 surfaces over a quarter and rewired the build pipeline around Aurora, Surfaces and Behaviours.

B2B robotics 11× throughput Q1 2026

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Faster ship velocity, sustained over six months

Before · legacy stack Drag the handle · or scroll After · LSD substrate

legacy · bespoke per-page CSS

rebuilt · surfaces × behaviours

Reduction in design–engineering tickets

↓ from 312 / mo

$0M

Annual engineering capacity recaptured

↑ reinvested in product

0.0s

LCP improvement on flagship pages

↓ from 5.4s → 2.2s

How we got there

Audit the surfaces

Mapped all 47 marketing pages onto a Nebula surface graph. Three Galaxy variants survived. The rest were Aurora-driven recompositions of existing components.

Token the brand

Replaced every bespoke hex with OKLCH tokens. Orion-law contrast pairs took the place of 240 ad-hoc color decisions.

Wire the behaviours

Every CTA became a Pulsar trigger. Marketing learned the visual Trigger→Action→Target panel in two afternoons.

Ship & instrument

First page out in week three. Vega tracked CLS and ticket-volume daily. By week 11 the design-eng backlog was empty for the first time in two years.

audit · surfaces

token · oklch

wire · behaviours

ship · measure

It is the first design system that survived contact with our marketing team. They stopped asking for permission. They just shipped.

Plover Hexstrom · VP Design · ATLAS Robotics

Ticket volume — 8 weeks pre/post

W-8W-7W-6W-5W-4W-3W-2W-1

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